Our social media presence
Data processing through social networks
We maintain publicly accessible profiles in social networks. The individual social networks we use can be found below.
Social networks such as Facebook, Twitter etc. can generally analyze your user behavior comprehensively if you use their website or a website with integrated social media Visit content (e.g. like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-related processing operations. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, however, your personal data can also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is recorded, for example, using cookies that are stored on your device or by recording your IP address.
With the help of the data recorded in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are or were logged in.
Please also note that we cannot retrace all processing processes on the social media portals. Depending on the provider, further processing operations can therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection regulations of the respective social media portals.
Legal basis
Our social media appearances are intended to ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 Paragraph 1 lit.f GDPR. The analysis processes initiated by the social networks may be based on different legal bases that must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 lit. a GDPR).
Responsible person and assertion of rights
If you visit one of our social media sites (e.g. Facebook), we are together with the operator of the social media platform for the data processing operations triggered during this visit responsible. You can exercise your rights (information, correction, deletion, restriction of processing, data portability and complaint) both against. us as well as to the operator of the respective social media portal (e.g. against Facebook).
Please note that, despite the shared responsibility with the social media portal operator, we do not have full influence on the data processing operations of the social media portals. Our options are largely based on the company policy of the respective provider.
Storage period
The data collected directly by us via the social media presence will be deleted from our systems as soon as the purpose for they are no longer stored, you request us to delete them, revoke your consent to storage or the purpose for data storage is no longer applicable. Saved cookies remain on your device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected.
We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their data protection declaration, see below).
Social networks in detail
We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. According to Facebook, the data collected will also be transferred to the USA and other third countries.
You can adjust your advertising settings yourself in your user account. To do this, click on the following link and log in: https : //www.facebook.com/settings? tab = ads .
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum < / a> and https://de-de.facebook.com/help / 566994660333381 .
Details can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/ .
We have a profile on Pinterest. The operator is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. Details on how they handle your personal data can be found in the privacy policy of Pinterest: https: //policy.pinterest.com/de/privacy-policy .